Willow
Willow is a diaper bag created be versatile and sustainable. This accessory seamlessly adapts to your evolving family needs, ensuring it remains a cherished companion for years to come.
“As your children grow, how can we design a bag that will grow with you as a caregiver?”
Creative Strategy
Daily Activates
Ideation
Concept Develoment
Concept Refinement
Details that Grow with your family
Dry Pocket for Dirty Diapers ————> Shoe Storage
Internal storage for valuables
Insulated Pocket for Bottles ————> Keep snacks cool
Stoller Handel Attachments
Changing Pad Storage ——-> Safe Laptop Storage
Fun for the whole family :)
